Fresh Photos, Fresh Energy! | Lupa Recruitment’s Brand Refresh

On the 4th of March, Alyssa James from Key Selection Investments’ marketing team headed to Liverpool for an exciting photoshoot with the Lupa Recruitment team. And what a day it was—absolutely jam-packed with energy, personality, and a whole lot of fun!

Lupa Recruitment, led by the incredible and tenacious Jennifer Brereton, specialises in healthcare and industrial recruitment. They’re now making waves in the waste management and environmental sectors, expanding their expertise into new and growing industries. With their business evolving, it was the perfect time for a brand refresh—and what better way to showcase that than with a brand-new set of professional photos?

The photoshoot was a fantastic success! The sun was shining, setting the perfect backdrop for a day of headshots, office photos, and candid moments that truly capture Lupa Recruitment’s energy. These photos will soon be featured on their website, so keep an eye out for their fresh new look. But for now, enjoy the results below!

Why Updated Photos Matter

Your image is often the first thing potential clients, candidates, and partners see. A strong, professional, and engaging visual presence helps build trust, credibility, and brand recognition. Here’s why keeping your photos updated is essential:

1. Your Image Reflects Your Business

First impressions count, especially in recruitment. A polished and professional headshot instantly conveys confidence and expertise, setting the right tone for your business relationships.

2. Staying Modern & Fresh

Industries evolve, and so should your brand. Outdated visuals can make your company look stagnant. Fresh photography keeps you looking relevant and engaged with your audience.

3. Personality Drives Connections

People don’t just buy into a business—they buy into people. Showcasing authentic, high-quality photos that capture your company culture helps build stronger, more personal connections with clients and candidates alike.

4. Consistency Across Platforms

Having a strong set of updated brand images ensures consistency across LinkedIn, your website, and marketing materials. A unified, professional look strengthens your brand’s identity and recognition.

Let’s Connect!

Loved Lupa Recruitment’s fresh new photos? If you’re looking to elevate your recruitment brand with high-quality visuals, we’ve got you covered. At Key Selection Investments, our equity partnership offers more than just funding—we provide expert marketing, payroll support, back-office solutions, and everything you need to grow.

Get in touch to see how we can help bring your brand to life!